Explaining ‘The Winning Look’ is more a ‘feeling’ than a visual effect for Patricia. Originally from Chicago, Ill. She resides in Capistrano Beach, California with her husband of 20 years and her two sons, who are 4 and 7 years old. She has done makeup artistry and hair up dos over 20 years for Brides, Pageant Delegates, Dancers, Photo Shoots, Commercials and the Film Industry.
Most recently she has been involved in makeup artistry and hair up dos for Ballroom Dancing. This originally started a little over a year ago with her passion, raising funds for her community. Rediscovering an old desire of her past in the process…dancing.
While Patricia loves sports…especially Triathlons and has done 2 Ironman Races herself, she has taken to the dance stage quite nicely. Her love for dance inspires her makeovers and hair up dos in ways that she could not normally express her artistry. Ballroom Dancing has so many facets to it that the options are endless for her to create gorgeous, courageous, ‘intensely full of feeling and expression’… ‘Winning Looks’.
While on a daily 5 mile beach run, she was inspired by the ‘concept’ of the ‘Winning Look’. Creating a place where all of the services could be done in a ‘girlfriend’ party atmosphere. 3 days later she was opening her offices in Laguna Hills with 4 other women who had similar talents. She says “I explained the concept to Gina, Merissa, Valerie and Val and they were ready to get started yesterday! ”
Her newest and most exciting venture has been the addition of Custom Airbrush Tanning in her studio. Since she is well versed and experienced with makeup artistry, custom airbrush tanning has been a simple ‘new art’ to master. She is delighted to offer this healthy alternative to the sun’s harmful rays.
“The feeling I get when I am doing a complete makeover is exhilarating. I know that the woman is going to stand up, look at herself in the mirror and smile from ear to ear. Many look like they have lost 10 lbs, 10 years in 10 minutes and walk out of my studio glowing with confidence and excitement.” After years of creating ‘Winning Looks’, Patricia has designed her studio’s name and company from a simple concept and phrase she has used since she began. She says…”You see, it is not really how we look, it is how we feel inside… when we look good, our beauty and confidence from the inside radiate outward. Creating a ‘Winning Look’ is more like creating a ‘Winning Feeling’ for my clients.”